- Co-op available
- Galleys available to sales reps, trade publications, and long-lead media
- Digital galleys on Edelweiss
- National advertising
- Google, Facebook, Amazon, Green Lifestyle, Harrowsmith
- National print campaign
- Sierra, Green America, Yes!, Mother Jones, Grist, Treehugger, Medium, The Guardian, Green LIfestyle, Bloomberg Green
- Online/social media campaign
- A+ page on Amazon
- Livestream event and giveaway with author
- Promotion via author's networks including Twitter, Treehugger
- Outreach to organizations and groups like 350.0rg, Resilience.org, Global Footprint Network
- Promotion on New Society Publishers social media platforms including Facebook, Twitter, LinkedIn, our blog, Pinterest, Instagram, in-house newsletter, and YouTube
- General eBook marketing plans
- eBook will be available at the same time as print publication to maximize sales
- eBook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed
- Publisher and author will be promoting both e and p through social media
- Excerpts in
- Yes!, Sierra, Green America, Treehugger, Medium, Corporate Knights, Resurgence & Ecologist, Pure Green
- Promotion through the author's website:www.1pt5degree.ca
- Lloyd Alter has written 13,710 posts for TreeHugger and about 1,000 on the Mother Nature Network
- His work attracts about a half-million pageviews per month.
- He has a dedicated following for the daily TreeHugger Newsletter with 150,000 subscribers.
- In order to meet the International Panel on Climate Change recommendations to stop climate warming, each person must emit 2.5 tonnes of CO2 per person per year or less.
- In an attempt to model what this might look like in real life, the author embarked on a 12 month project to live on only 2.5 tonnes of carbon
- This book is a manual for living the 1.5-degree lifestyle, looking at the choices and trade-offs that we have to make to get there.
- The author looks at the carbon cost of everything that we do in our lives, to help people make choices about what makes the most impact on climate change
- The author takes us on a journey following hs daily activities and own daily footprint
- The author shares personal anecdotes like how he calculated the cost of his family's favorite take out meal of fried chicken and the surprising results that came from that.
- It's a model that can influence our personal lives, but can also guide policy, from urban planning to agriculture
- The author interviews others and looks at their activities in an attempt to find out other people's successes, failures and challenges.
- Differs from other books on low carbon lifestyles
- Includes detailed explanations and analysis of what embodied carbon which most books about reducing carbon footprints ignore
- It explains what embodied carbon is, how to measure it and why it is important which has been mostly ignored
- Helps readers understand where our carbon emissions come from,
- Provides tools for measuring consumption Alter is a graduate of the University of Toronto School of Architecture with the Alpha Rho Chi Medal
Audience
Those looking to live a greener lifestyle and who want to learn ways to change their lifestyle for the biggest impact. This includes readers of Treehugger and the Mother Nature Network.
Acknowledgments
The 1.5-Degree Lifestyle: Introduction
1. What's the 1.5-Degree Lifestyle?
2. Equity, Fairness, and the 2.5-Tonne Budget
3. Why Individual Actions Matter
4. Energy, Efficiency, and Sufficiency
5. What We Eat
6. How We Live
7. How We Move
8. Why We Buy
9. Conclusion: In Pursuit of Sufficiency
Notes
Index
About the Author
About New Society Publishers