Subscription Marketing , livre audio

icon

4:40:04

icon

English

icon

Livres audio

2017

Écrit par

Publié par

Obtenez un accès à la bibliothèque pour le consulter en ligne En savoir plus

Découvre YouScribe en t'inscrivant gratuitement

Je m'inscris

Découvre YouScribe en t'inscrivant gratuitement

Je m'inscris
icon

4:40:04

icon

English

icon

Livres audio

2017

Obtenez un accès à la bibliothèque pour le consulter en ligne En savoir plus

Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.
Have you changed your marketing practices to thrive in this new reality?
Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.
Completely revised and expanded to reflect the growing Subscription Economy
This completely revised, expanded second edition includes:
Updated research and case studies reflecting the rapid growth of subscription-based businesses
Real-world examples of effective value nurturing strategies
The risks and challenges of subscription marketing
If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.
Voir icon arrow

Publié par

Date de parution

11 mai 2017

Nombre de lectures

2

EAN13

9781518949838

Langue

English

Poids de l'ouvrage

705 Mo

Alternate Text