Unlevel the Playing Field , livre audio

6:12:21

English

Livres audio

2022

Écrit par
Frederick Vallaeys

Publié par
Authors Republic

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6:12:21

English

Ebook

2022

Obtenez un accès à la bibliothèque pour le consulter en ligne En savoir plus

Publié par

Authors Republic

Date de parution

26 mai 2022

Nombre de lectures

EAN13

9781544523354

Langue

English

Poids de l'ouvrage

936 Mo

Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in?

Your answers lie in automation layering.

In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This follow-up to Frederick’s first book dives into three key areas of search marketing—bidding, targeting, and messaging—to illustrate how automation layering can take your campaigns to the next level of profitability.

Whether you’re an agency or an in-house marketer focused on e-commerce or lead gen, this book shows how to differentiate yourself in the digital marketing crowd with a new path to increased sales, improved returns, and the opportunity to make ad platforms work for you.

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