The Great 8 Pillars , livre audio
4:41:16
English
Livres audio
2025
4:41:16
English
Livres audio
2025
Publié par
Date de parution
28 janvier 2025
Nombre de lectures
0
EAN13
9781544547596
Langue
English
Poids de l'ouvrage
643 Mo
Many manufacturing business owners see marketing as nothing more than smoke and mirrors.
When they do invest in marketing, they expect a measurable return on their investment. It doesn’t help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That “more, more, more” approach results in a reactive, whack-a-mole cycle that delivers burnout, turnover, and increased costs instead of long-term ROI. Before long, marketing itself seems pointless.
Christopher Peer knows there’s another way.
Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment—and to value marketing in the process.
Publié par
Date de parution
28 janvier 2025
EAN13
9781544547596
Langue
English
Poids de l'ouvrage
643 Mo
