Start with the Story , livre audio
2:44:18
English
Livres audio
2023
Obtenez un accès à la bibliothèque pour le consulter en ligne En savoir plus
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Découvre YouScribe en t'inscrivant gratuitement
2:44:18
English
Livres audio
2023
Obtenez un accès à la bibliothèque pour le consulter en ligne En savoir plus
Publié par
Date de parution
08 septembre 2023
Nombre de lectures
1
EAN13
9798823480741
Langue
English
Poids de l'ouvrage
376 Mo
People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design.
Stories about identity are the currency of the narrative economy-and the brands that design for the story-driven mind will thrive in it.
Start with the Story teaches marketers, business leaders, and brand managers the principles of narrative psychology. Learn how it leads to better research, engaging experiences, and creative campaigns. Discover the path to inspired donors and venture capitalists, lifelong customer relationships, and employees that love their work. Start with the Story won't just change the way you think about branding. It will transform the way you look at the world.
Publié par
Date de parution
08 septembre 2023
Nombre de lectures
1
EAN13
9798823480741
Langue
English
Poids de l'ouvrage
376 Mo
