Branding Psychology , livre audio
1:08:29
English
Livres audio
2022
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1:08:29
English
Livres audio
2022
Obtenez un accès à la bibliothèque pour le consulter en ligne En savoir plus
Publié par
Date de parution
30 juillet 2022
EAN13
9781667996554
Langue
English
Poids de l'ouvrage
156 Mo
There is an intense psychological component to marketing a business or creating a successful brand. In essence, branding is designing a campaign to induce popularity and loyalty among customers. To do this, one must understand the audience's psychology, giving you the ability to entice consumers who will mentally connect and relate to your brand's identity.
Every individual consumer has an entirely separate and possibly stressful life outside your market. Busy lives mean that consumers do not have the mental bandwidth to consider every product on the market.
To establish a long-lasting relationship, the brand provides intangible benefits that sometimes overshadow the tangible benefits. It is getting tougher with the explosion of communication technology, where people stay connected to update information. The emergence of branding topics has been witnessed with the blast of branding categories that apply to manufacturing and service industries. The brand is a logo, symbol, name, or design that creates a trademark or signature that distinguishes goods or services. Building a strong provides additional value that looks simple from the customer's point of view but is a great deal for a firm to survive the stiff competition in the market. The brand is a critical element to superior quality products, especially in the saturated market; hence, a trusted brand must satisfy customer needs and deliver excellent quality on attributes that matter to customers, low cost of quality, overall cost leadership, and effective positioning.
Publié par
Date de parution
30 juillet 2022
EAN13
9781667996554
Langue
English
Poids de l'ouvrage
156 Mo
