My Life in Advertising , livre audio

5:14:58

English

Livres audio

2024

Écrit par
Claude C. Hopkins

Publié par
Independently Published

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Je m'inscris

5:14:58

English

Livres audio

2024

Obtenez un accès à la bibliothèque pour le consulter en ligne En savoir plus

Publié par

Independently Published

Date de parution

10 avril 2024

Nombre de lectures

EAN13

9798875125553

Langue

English

Poids de l'ouvrage

720 Mo

"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry but also imparts the wisdom and strategies he developed along the way. Hopkins, known for his rigorous testing and result-driven approach, shares insights into the psychology of consumers, the importance of direct response advertising, and the power of honest, compelling copy. His narratives are filled with fascinating anecdotes and timeless principles, making this book an invaluable resource for marketers, advertisers, and anyone interested in the historical roots of modern advertising practices.

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Publié par

Independently Published

Date de parution

10 avril 2024

Nombre de lectures

EAN13

9798875125553

Langue

English

Poids de l'ouvrage

720 Mo