Humanizing B2B , livre audio

4:46:04

English

Livres audio

2022

Écrit par
James Trezona , Paul Cash

Publié par
Practical Inspiration Publishing

Obtenez un accès à la bibliothèque pour le consulter en ligne En savoir plus

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Découvre YouScribe et accède à tout notre catalogue !

4:46:04

English

Livres audio

2022

Obtenez un accès à la bibliothèque pour le consulter en ligne En savoir plus

Publié par

Practical Inspiration Publishing

Date de parution

02 mai 2022

Nombre de lectures

9

EAN13

9781788603577

Langue

English

Poids de l'ouvrage

392 Mo

• Based on both authors’ extensive, and successful, experience in running B2B marketing agencies.

• Both inspires and explains, recognizing that for readers to change they must feel the need to do it and understand what to do.

• Synthesizes the latest thinking about humanized B2B, so readers can grasp the scope and potential for change.

• Includes a detailed examination of the latest independent research into B2B marketing, which backs up the thinking in the book.

• Practises what it preaches by treating its readers as human beings who want an enjoyable and engaging reading experience.

The Meteor is Coming 3

PART ONE: why B2B has to change

What You're Doing Isn't Working

The New Truth

Human to Human

PART TWO: humanizing B2B — what you need to know

The Way We Think

The Five Principles of Humanizing B2B

Storynomics

The Likeability Factor

The Undeniable Facts

Rise Up B2B

About the Authors

Acknowledgements

Publié par

Practical Inspiration Publishing

Date de parution

02 mai 2022

EAN13

9781788603577

Langue

English

Poids de l'ouvrage

392 Mo

Bouquets AF - Business Marketing ABM Promotion General Business Advertising Economics General officer Entrepreneurship