The Berry Grower , livre ebook

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2022

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  • Co-op available

  • Galleys available:

    • Long lead, trade publications, and sales reps

    • Digital Galley on Edelweiss.


  • National advertising

    • Amazon, Google, Facebook, Mother Earth News, Hobby Farm, Growing for Market


  • National print campaign

    • Mother Earth News, Hobby Farm, Acres USA, Growing for Market, Permaculture Design Magazine


  • Online/social media campaign

    • Facebook Live event and giveaway with author

    • Outreach to permaculture, gardening, fruit growers and homesteading, organizations, groups, and websites. Live forum on Permies.com

    • Promotion on New Society Publishers social media platforms including Facebook, Twitter, our blog, Pinterest, Instagram, and YouTube

    • Promotion via YouTube/podcasts focused on fruit growing


  • General eBook marketing plans

    • eBook will be available at the same time as print publication to maximize sales

    • eBook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed

    • publisher and author will be promoting both e and p through social media

    • Planned vendor or price promotions where appropriate


  • General tour info

    • If you do not have specific tour markets to include in the Author Events field, please use this space to note number of tour cities planned, regional tours, etc. o Examples: "10-city national tour" or "Regional New England tour"


  • Excerpts in

    • Mother Earth News, Hobby Farm, Regional fruit-growing publications, Growing for Market, ABC Organic Gardener, Fruit Growers News & Vegetable Growers News


  • Promotion through the author's website:www.peacefulheritage.com

  • Bookseller/Library promotions

    • promotion via ALA



Dig into the fruits of your labor! Profitable, innovative organic fruit farming strategies and skills for modern growers of any scale


AN INNOVATIVE GUIDE for growing and marketing organic small fruits and berries, The Berry Grower offers intelligent strategies and solutions for successful small-scale, non-chemical fruit production in the 21st century. Coverage includes:


  • History, innovations, and 21st century challenges in modern fruit farming

  • Creating your own market farming reality

  • Farm planning for efficiency and profitability

  • Factoring in climate change, drought, and extreme weather

  • Soil fertility, efficient weed management, and organic pest control

  • Modern tools of the trade for efficiency

  • Harvesting, fruit handling, and packing

  • Fruit profiles including raspberries, blackberries, strawberries, currants, gooseberries, figs, tomatoes, and more, including new cultivars

  • Innovative marketing methods and thinking beyond fresh fruit with multi-product strategies to maximize profit

  • Learn from other experts through interviews with successful growers and marketers from diverse areas around the USA.


From the market garden and small farm to the homestead and backyard, The Berry Grower is the essential guide for both new and aspiring organic small fruit growers and seasoned farmers looking to produce high- quality organic fruits and products for local markets and self-sufficiency.


Preface


PART 1: THE BASICS

1. Why Small Scale, Small Fruits?


— Why small fruit growing? — How and where to start? — Understanding current climate challenges — Small fruits to the rescue — Why micro fruit farming? — Limitations of small fruit growing — Maximize profits by being the workforce— The future of small and micro farming


2. 21st Century Strategic Planning

— Planning it out — How to research — Evaluating agricultural profit forecasts — Understanding your bioregion and regional climate — Choosing cultivars — How many plants?— Pollination


3. Sourcing Plants and Navigating the 21st Century Nursery Scene

— Sourcing plants and plant material — Sources to avoid — Organic or conventional? — Navigating the nursery scene — Quality nurseries


4. Creating Beds

— Creating space for small fruits to thrive — Mechanical tillage — No-till options — Spacing — Managing walkways — Stale bedding — Planting the beds — Planting in rows— Cover cropping


5. Managing Soil Fertility Organically

— Practical considerations — Soluble and insoluble organic fertilizers — Animal-product based fertilizers — Vegan plant-based fertilizers — Mineral fertilizers — Compost and manures — Consider the impacts — Applying organic fertilizers— Unlocking latent soil fertility


6. Planting Successfully

— Handling and inspecting nursery stock — Storing dormant plants — Effectively handling cuttings — Pre-planting preparations — Proper planting practices— Post-planting care


7. Organic Weed Management

— Using permanent grass cover — Mulch — Landscape fabric — Flame weeding — Plant Guilds


8. Tools of the Trade


9. Maintenance, Protection, and Organic Pest Control

— Integrated Pest Management (IPM) — Insect management — Common animal pests — Frost protection


PART 2: GETTING TO KNOW YOUR FRUIT ALLIES

10. Blackberries

— Types of modern blackberries — Site considerations — Cultivation — Fertilizing — Mulch and irrigation — Pests/Diseases/Challenges — Harvest — Marketing— Recommended cultivars


11. Blueberries

— Species — Cultivation — Planting — Weed control — Irrigation — Pruning — Pests/Diseases/Challenges — Cultivars (by region)— Harvesting and marketing


12. Raspberries

— Species — Cultivation — Irrigation — Pruning — Thinning — Trellising — Mulch— Propagation — Pests/Diseases/Challenges — Marketing— Cultivars


13. Strawberries

— Cultivation — Growing Methods — Thinning — Planting — Irrigation — Harvesting — Marketing — Pests/Diseases/Challenges— Cultivars


14. Juneberries

— Cultivation — Best species by region — Irrigation — Pests/Diseases/Challenges — Marketing— Cultivars


15. Muscadine Grapes

— Cultivation — Irrigation — Pollination — Pests and diseases — Marketing— Cultivars


16. Mulberries

— Species of mulberries — Cultivation — Irrigation — Potential for commercial production — Harvesting — Pests/Diseases/Challenges — Marketing— The future of mulberries— Recommended cultivars


17. Gooseberries

— Cultivation — Irrigation — Pests and diseases — Harvesting — Marketing— Recommended cultivars


18. Currants

— Cultivation — Irrigation — Pests and diseases — Harvesting — Marketing— Cultivars


19. Figs

— Cultivation — Cold region (USDA zones 5–7) — Understanding high tunnel fig growing — Warm region (USDA zones 8–10) — Harvesting

— Marketing — Pests and diseases— Cultivars


20. Tomatoes

— Cultivation — Pests and diseases — Irrigation — Marketing— Cultivars


21. Other Small Fruits Worthy of Consideration ...Or Not

— Aronia (Aronia melanocarpa) — Autumn Olive (Elaeagnus umbellata) and Goumi (Elaeagnus multiflora) — Bush and Nanking Cherries

— Kiwiberry (Actinidia arguta) — Cactus Fruits — Cornelian Cherry (Cornus mas) — Hardy Passionfruit (Passiflora incarnata) — Elderberry (Sambucus canadensis) — Feijoa (Acca sellowiana) — Goji (Lycium barbarum) — Hybrid Cane Berries — Rosehips — Seaberry/sea buckthorn(Hippophae rhamnoides) — Munson Grapes — Che (Maclura tricuspidata) — Honeyberry (Lonicera caerulea)


PART 3: HARVESTING, MARKETING, AND THE FUTURE

22. Harvesting and Post-Harvesting

— Harvest efficiency— Protecting, storing, and chilling


23. Market Planning and Strategies

— Direct marketing methods


24. The Future of Small Fruit Growing

— Climate change and fruit growing— Rescuing the genetic pool by selecting your own local cultivars


25. Interviews with Successful Small Fruit Market Growers


26. Conclusion


Appendix: Jivamritam

Notes

Resources

Index

About the Author

About New Society Publishers

Voir Alternate Text

Date de parution

14 juin 2022

Nombre de lectures

0

EAN13

9781771423540

Langue

English

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