Overcome AD-versity , livre ebook
103
pages
English
Ebooks
2020
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103
pages
English
Ebooks
2020
Vous pourrez modifier la taille du texte de cet ouvrage
Obtenez un accès à la bibliothèque pour le consulter en ligne En savoir plus
Publié par
Date de parution
05 octobre 2020
Nombre de lectures
0
EAN13
9781637426111
Langue
English
Poids de l'ouvrage
1 Mo
Understanding psychology is the key to creating advertising with persuasive power.
This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.
The author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.
These insider lessons are explained by a Madison Avenue veteran, plus:
- Why create campaigns?
- What to look for as selling leverage.
- Challenges in producing ads.
The book takes readers through the elements of persuasive advertising, with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific guidelines for retail advertisers.
Reduce your advertising waste - give your ads more power.
Publié par
Date de parution
05 octobre 2020
Nombre de lectures
0
EAN13
9781637426111
Langue
English
Poids de l'ouvrage
1 Mo
