The Farmer's Office, Second Edition , livre ebook

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183

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English

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Ebooks

2024

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183

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English

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Ebook

2024

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Description for Sales People


  • Established author: The previous edition of The Farmer's Office sold 5,500 copies and her co-authored cookbook, The Farmer's Market Cookbook, sold 1,200 copies

  • Professional advisor: Author is a certified QuickBooks ProAdvisor, has an MBA in entrepreneurship, teaches accounting, and has advised hundreds of farmers on achieving financial and operational sustainability

  • Highly practical: Written in an approachable, no-nonsense style; includes everything a farmer needs to know to stay in business

  • Comprehensive: Includes information on how to write business plans, find financing, manage cash flow, budgets, and navigate a cash crisis

  • 50% new and updated material including:

    • Up-to-date QuickBooks information, with links to online tutorials

    • New chapter on pivoting and adaptation in relation to Covid experiences

    • Expanded chapter on growing your business

    • Better division between skills for beginners versus experienced farmers






Promotional Text


  • Co-op available

  • Galleys available

  • National advertising, print, and excerpts:

    • Mother Earth News, Hobby Farm, Growing for Market, Growers & Co, Acres USA


  • Online/social media campaign:

    • Facebook/Instagram Live event and giveaway with authors

    • Promotion to food and farming conference attendees

    • Live forum on Permies.com

    • Promotion on New Society Publishers social media platforms


  • General tour info

    • Author speaks at conferences and workshops across the US. We will list when available.


  • Promotion through the author's website: www.thefarmersoffice.com


The no-nonsense, practical guide for farm-preneurs to grow a successful farm business – completely revised and updated


You launched your farm because you love working the land and producing food. Yet to succeed you also need to think like an entrepreneur. The Farmer's Office, Second Edition is your must-have toolkit for starting and growing a sustainable agricultural business.


Written by a consultant and entrepreneur who has supported hundreds of farm-preneurs, this essential resource is fully revised and updated to empower farmers to make sound decisions and manage their farm business for success. Topics include:


  • Detailed descriptions of accounting and business concepts

  • How to write a business plan for a new or growing venture and access financing

  • Setting up and using QuickBooks for day-to-day sales and expense tracking, as well as for more complex tasks such as budgeting, cash flow analysis, and cost accounting

  • Leveraging financial information to refine operations, improve profits, and develop strategies for growth

  • Managing debt and cash flow challenges

  • Planning for business growth and expansion

  • Adapting to external shocks and learning to pivot

  • Understanding mental blocks that can limit an entrepreneur's success.


Enhanced with detailed case studies of real farm businesses, The Farmer's Office, Second Edition is your personal business coach, providing guidance for all the business skills needed to succeed as a businessperson in a competitive and rapidly changing world.


ACCESSIBILITY NOTES

This publication meets the EPUB Accessibility requirements and it also meets the Web Content Accessibility Guidelines (WCAG-AA). It is screen-reader friendly and is accessible to persons with disabilities. This book contains various accessibility features such as alternative texts for images, table of contents, landmarks, reading order, page list, Structural Navigation, and semantic structure. Blank pages have been removed from this EPUB.


Foreword

Gratitude

Preface

Disclaimer

How to Use This Book


Chapter 1: Introduction—Why Bother

Understand What Makes You Money (and Why)

Invest in Your Business

Plan for Growth

Plan for Slow Periods

Avoid Out-of-Control Debt

Weather Covid-Like Pivots and Other Disruptions

Keep Your Eye on the Prize


Chapter 2: Building the Foundation: The Financial Statements and Basic Accounting

The Income Statement—A Summary of the Operations

The Balance Sheet—What You Have and How You Got It

The Statement of Cash Flows—Where Cash Rules the Roost

Tying It All Together

Underlying Principles


Chapter 3: Planning Your New Venture


Chapter 4: The Business Planning Process

Getting Started

The Business Planning Process

Business Plan Writing Guide

Creating Financial Projections


Chapter 5: Financing Your New Venture

Save Money

Borrow from Friends and Family

Outside Organizations

Financing Sources

Preparing for Investors


Chapter 6: Setting up a Bookkeeping System (and QuickBooks)

QuickBooks (and Bookkeeping) Best Practices

Choosing a Bookkeeping Software

The Initial Setup

QuickBooks: An Overview of Things You'll Do

Reports in QuickBooks

QuickBooks Terminology


Chapter 7: Day to Day: Using QuickBooks for Cash Management

Create Your Annual Budget by Month

The Bank Feed

Regular Bookkeeping—Every Day-ish (10 minutes)

Review, Refine, and Stay on Target—Every Month (1 hour)

Big Picture Planning - Year End (1 to 2 hours, plus cleanup)

QuickBooks Quick Tips


Chapter 8: Digging into the Numbers and Beyond

Section 1: Calculating the Cost of Production

Section 2: Allocating General Production Costs and Enterprise Analysis

Section 3: Marketing and Pricing Strategies

Section 4: Benchmarking

Measuring Success: Keep Your Eye on the Prize


Chapter 9: Stabilizing Your Business

Managing the Hole

Should You Stop or Persevere?

Key Takeaways


Chapter 10: Growing Your Business

Establish Goals

Is "Growth" the Right Strategy?

Deciding How to Grow

Growing Your Team

Marketing

Key Success Factors


Chapter 11: Building Resiliency into Your Business Model

The Process to Pivot

Shifts vs. Pivots

Building Resiliency into Your System


Chapter 12: Cultivating the Entrepreneurial Mindset

The Entrepreneurial Mindset

Getting Comfortable with the Uncomfortable

Money Shame

Mental Models

Time Management

Being the Employer of Choice

Decision-Making

In Summary


Epilogue:

Final Words of Wisdom


Appendix 1: Sample Income Statement Accounts

Appendix 2: Sample Balance Sheet Accounts

Appendix 3: The Business Plan

Appendix 4: Suggested Accounts for Chart of Accounts

Glossary

Endnotes

Index

About the Author

About New Society Publishers

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Date de parution

13 février 2024

Nombre de lectures

0

EAN13

9781771423816

Langue

English

Poids de l'ouvrage

3 Mo

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