Media Swirl , livre ebook

461

pages

English

Ebooks

2023

Écrit par
Vernallis Carol Vernallis

Publié par
Duke University Press

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461

pages

English

Ebooks

2023

Lire un extrait

Obtenez un accès à la bibliothèque pour le consulter en ligne En savoir plus

Publié par

Duke University Press

Date de parution

20 février 2023

EAN13

9781478023692

Langue

English

Poids de l'ouvrage

43 Mo

From fan-generated content on TikTok to music videos, the contemporary media landscape is becoming ever more vast, spectacular, and intense. In The Media Swirl Carol Vernallis examines short-form audiovisual media-Beyonce's Lemonade, brief sequences from Baz Luhrmann's The Great Gatsby, TikTok challenges, YouTube mashups, commercials, and many other examples-to offer ways of understanding digital media. She analyzes music videos by Beyonce, Lady Gaga, Janelle Monae, Kendrick Lamar, Anderson .Paak, and others to outline how sound and image enhance each other and shape a viewer's mood. Responding to today's political-media landscape through discussions of Fox News and Presidential inaugurations, Vernallis shows how a media literacy that exceeds newscasts and campaign advertising is central to engaging with the democratic commons. Forays into industry studies, neuroscience, and ethics also inform her readings. By creating our own content and knowing what corporations, the wealthy, and the government do through media, Vernallis contends, we can create a more just world.

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Publié par

Duke University Press

Date de parution

20 février 2023

EAN13

9781478023692

Langue

English

Poids de l'ouvrage

43 Mo

THE MEDIA SWIRL

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H E I T E M D A W R S I LPolitics, Audiovisuality, and Aesthetics CARO L V ERN ALLIS

dûé Uîéŝî péŝŝ dûà à ôô 2023

© 2023 Duke university Press A îŝ éŝéé pîé î é Uîé Sàéŝ ô Aéîçà ô àçî-éé àé∞ déŝîé  màé Tàûç Téŝé î Uîé Séî àiBMpé Sàŝ  Wéŝçéŝé pûîŝî Séîçéŝ

îà ô Côéŝŝ Cààôî-î-pûîçàîô dàà Nàéŝ: Véàîŝ, Càô, àûô. Tîé: Té éîà ŝî : ôîîçŝ, àûîôîŝûàî, à àéŝéîçŝ / Càô Véàîŝ. déŝçîîô: dûà : dûé Uîéŝî péŝŝ, 2023. | ïçûéŝ îîôàîçà éééçéŝ à îé. ïéîﬁéŝ: lccn 2022039204 (î) lccn 2022039205 (éôô) isBn 9781478019060 (àéàç) isBn 9781478016427 (àçôé) isBn 9781478023692 (éôô) Sûéçŝ: lcsh: màŝŝ éîà à çûûé. | màŝŝ éîà—Sôçîà àŝéçŝ. | màŝŝ éîà—pôîîçà àŝéçŝ. | Séçàçûà, Té, î ôîô îçûéŝ. | mûŝîç îéôŝ—Sôçîà àŝéçŝ. | dîîà éîà—Sôçîà àŝéçŝ. | Sôçîà éîà à ŝôçîé. | Bisac: social science / méîà Sûîéŝ | Music /Gééŝ  Séŝ / pô Vôçà Càŝŝîﬁçàîô: lcc P94.6 .v466 2023 (î) | lcc P94.6 (éôô) | DDc 302.23—ç23/é/20221121 lc éçô ààîàé à ŝ://çç.ôç.ô/2022039204 lc éôô éçô ààîàé à ŝ://çç.ôç.ô/2022039205

Côé à: dûà îà ûî é Mtv Eûôé mûŝîç Aàŝ 2019. dôû pééŝ / Aà Sôç pôô. Côô àî  Aûé Wôôîîŝŝ.

For Charlie and Beatrice/Bea the bee

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Contents

xi xiii

122

138

154

ACKNOWLEDGMENTS

A NOTE ON THE COVER

Introduction

Post-Classical Cinema at the Limit

Partying inThe Great Gatsby: BaZ Luhrmann’s Audiovisual Sublime

Shattered Pleasures: Michael Bay’sTransformers: Age of Extinction

MusicVideoandtheArt-VideoBorder

BeyoncÉ’s Overwhelming Opus; or, the Past andFuture of Music Video

Avant-Gardists and the Lure of Pop Music

BeyoncÉ’sLemonade: She Dreams in Both Worlds Carol Vernallis, Lisa Perrott, and Holly Rogers

Tracing the Carters through the Galleries: “APES**T/APESHIT” and the Louvre

Storytelling on the Ledge: Lady Gaga and Jonas Åkerlund’s “PaparaZZi”

175

196

211

231

247

265

290

307

319

III

viiiC O N T E N T S

MusicVideo’sLateLateStyle

How to AnalyZe Music Videos: BeyoncÉ and Melina Matsoukas’s “Pretty Hurts”

Dave Meyers’s Moments of Audiovisual Bliss

Janelle Monáe’s “You Make Me Feel” and Anderson .Paak with Kendrick Lamar’s “Tints”: Getting Up in My [Rearview] Mirror

Audiovisual Aesthetics Online

Who Needs Music Documentaries When There’s TikTok andCarpool Karaoke?

TikTok and Costume-Drama Mashups on YouTube

New Modes of Analysis: Industry

The Art of Color Grading Carol Vernallis, Jonathan Leal, Eric Weidt, and Aubrey Woodiwiss

Music Video Directors, Production Houses, and the Media Swirl

New Modes of Analysis: Neuroscience

Music Video’s Multisensory

Tracing the Asset: Humanistic and Quantitative Approaches to Cybercrime Film Trailers (Snowden and Bourne)

335

356

369

373

403

429

VII

New Modes of Analysis: Politics and Vernacular Culture

New Technologies, Social Justice, and the Future in BeyoncÉ’s Audiovisual Albums

Fox News, COVID-19, Brief Media Aesthetics, and Historical Resonances

Afterword

NOTES

BIBLIOGRAPHY

INDEX

C O N T E N T Six

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