Lettering From A to Z , livre ebook

Phawnda Moore has been active in the worldwide calligraphy community for over 40 years, including being a member of three guilds. Her art and articles have been published in Letter Arts Review, Bound & Lettered, guild bulletins, and art publications. The two major calligraphy suppliers, John Neal Bookseller and Paper&Ink Arts, both sell her first book. Her original alphabet, “Letters by Phawnda,” was licensed by Chameleon Art Products in the U.K. from 2015 - 2016.

She has taught calligraphy and design classes in California for nearly 20 years, including mini-classes at Letters CA Style conferences, Mendocino Art Center, Sierra College Community Education and OLLI, Crocker Art Museum, The Haggin Museum, retail art stores, local libraries, and recreation and art centers.

While managing artistic communications at county and state offices of education, Phawnda received three national awards: a Clarion Award in 2011 for a style guide for the community college system, and two from National School Public Relations Assoc., 2009 and 2012, for publications she created for educators.

She is a 4-year member of a private, online calligraphy group “Scribbled Lives.” About 65 professionals from around the world create and post pages of their art in response to members’ weekly prompts. They also review various tools and products. Their art is featured in Bound & Lettered, a John Neal publication. Phawnda also leads an international mail art exchange for all levels of calligraphers, ongoing since 2016.

She has 3 social media platforms:

• www.facebook.com/phawnda
• a business page on Facebook: www.facebook.com/CalligraphyandDesignByPhawnda/?eid=
• Instagram: www.instagram.com/phawnda.moore/?hl=en

with a combined total of almost 4,000 followers. Phawnda also has a website: journalismdesign.net

She was a contributing author for the online art resource, https://emptyeasel.com/ and had 38 articles published from 2016 – 2018. Phawnda is a frequent guest on KMAX-TV “Good Day Sacramento” where she demonstrates seasonal art projects for the community.

Spark Your Creativity with Calligraphy

“I found Lettering from A to Z to be an open door, inviting me to play and create in entirely new ways.” —Sherry Richert Belul, author of Say it Now and founder of Simply Celebrate

Winner Indie Book Award for Gift/Specialty/Novelty Book in 2021
Winner 15th Annual National Indie Excellence Awards (2021) for Crafts & Hobbies
#1 New Release in Handwriting Reference, Mixed Media, and Printmaking

Lettering artist Phawnda Moore has been teaching calligraphy and design for 25 years. An award-winning author, she steps into beginning students’ shoes to select content, address anticipated questions, and offer solutions to the unexpected yet inevitable problems that are encountered in hand lettering.

Your creative life will be enriched with step-by-step tutorials “from A to Z.” Written in conversational narrative, this full-color book includes more than 200 images of Phawnda’s professional work, published articles, and guidance from her class demos to make beautiful projects. Blending traditional design principles and modern tools, it inspires you to find your own style.

Phawnda's instruction includes:

• 12 styles (Uncial calligraphy, Italic calligraphy, script calligraphy, brush lettering, faux calligraphy, rainbow lettering, monoline letters, handwriting and drawn letters)
• Customized, printable practice sheets
• Recommended writing tools, papers, sources, printing tips
• Layout, color, and design basics
• Lettering projects for youngsters
• Tips on how to organize your studio space
• Tips on sharing your skills in teaching, business, events, home, garden, and community
• Illustrating with calligraphy tools
• Projects to make handmade birthday cards, holiday cards, journals of your life, and easy-to-design art books

If you enjoyed Hand Lettering 101, The Lost Art of Handwriting, or Hand Lettering for Relaxation, then it’s time to grab a copy of Lettering from A to Z and reconnect to your natural creativity.

Greetings

It is said that life is more meaningful, and we live longer, if we find something we’re keenly interested in and connect to it. I hope that’s true for all of us.

As a calligrapher, writer, editor and instructor, my life paths lead to connections with kindred spirits. I’m grateful for many experiences of working together as we created art in words and images. Writing Lettering from A to Z: 12 Styles & Awesome Projects for a Creative Life has allowed me to revisit those memories and include some of them for you.

My instructors taught me patience because good lettering takes time. The most important thing is to slow down, get comfortable, and just begin. In quiet solitude, focus, wonder, experiment, seek your own path, and enjoy the process! There’s a kind of magic in this: we grow, learn new things, and discover who we are.

I have observed these benefits for many years as I’ve had the pleasure to teach mostly retired professionals. Their questions and ideas are reflected in my workshops and in this book. Once a commercial graphic designer for printed projects, I now have the privilege to share some of that experience and work on a personal level with the nicest people I’ve ever met.

Perhaps you have a stack of blank cards or have saved a loved one’s handwriting―and now you want to send keepsakes of your own. This book is written for you, beginning to intermediate creatives, who seek traditional influence and practical instruction to make everyday things beautiful and memorable. Hand lettering can heal, celebrate, send love, recognize, mourn, and let be. In the big picture, these are all opportunities that matter in the gift of life.

I hope Lettering from A to Z: 12 Styles & Awesome Projects for a Creative Life enlightens, educates, and encourages you. Think of it as a journey; start and stop with me along the way . . . Let’s begin!

Part I: Greetings

Part II: Getting Started in a Creative Life

1. In the Beginning . . .

2. Inspiration and Motivation

3. Dive into Learning

4. Lettering 101

5. Two Guiding Words

6. Mindful Practice

Part III: Models for 12 Styles, Layout Design, Color

7. Handwriting

8. Faux Calligraphy

9. Mail Art Design

10 Rainbow Lettering

11. Monoline Casual

12. Uncial Calligraphy

13. Italic Calligraphy

14. Pointed Pen Script

15. Brush Lettering

16. Lively Versals

17. Nature Walk Lettering

18. Drawn Lettering

19. Letters by Phawnda

20. Letter Spacing and Page Design (layout)

21. Design Elements and Principles (layout)

22. Understanding Color (color)

Part IV: Tutorials for Projects and Interesting Stuff A-Z

22. Alphabet History

23. Barcode Art Books

24. Comfy Writing Tools

25. Dotted Drawing

26. Erasers

27. Flourishing

28. Gifts

29. Holiday Cards

30. Illustrating with Calligraphy Tools

31. Journal Pages

32. Kitchen Projects

33. Layout Basics

34. Monograms

35. Name Techniques

36. Organizing Your Studio

37. Proportional Scale

38. Quotes

39. Rubber Stamps

40. Space (negative)

41. Tea for Background Papers

42. Unusual Surfaces

43. Volunteering

44. Washi Tape

45. Xercise

46. Yard Art

47. Z Quilt

Part V: Thank You

Part VI: Resources, Books and Lettering in Community