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61
pages
English
Ebooks
2020
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Obtenez un accès à la bibliothèque pour le consulter en ligne En savoir plus
Publié par
Date de parution
13 avril 2020
Nombre de lectures
3
EAN13
9781456634827
Langue
English
Poids de l'ouvrage
1 Mo
Publié par
Date de parution
13 avril 2020
Nombre de lectures
3
EAN13
9781456634827
Langue
English
Poids de l'ouvrage
1 Mo
Table of Contents
Pinterest Profit Secrets 2020 Training Guide
Copyright 2019 Laura Maya | Pinterest Profit Secrets 2020 Training Guide | Table of Content
Introduction
Benefits of a business Pinterest Page
Pinterest Audience Analytics
Pinterest Website Analytics
Conclusion
Pinterest Profit Secrets 2020 Training Guide
D isclaimer:
The author has made every attempt to be as accurate and complete as possible in the creation of this publication, however he / she does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. The author assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations other published materials are unintentional and used solely for educational purposes only.
This information is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. No representation is made or implied that the reader will do as well from using the suggested techniques, strategies, methods, systems, or ideas; rather it is presented for news value only.
The author does not assume any responsibility or liability whatsoever for what you choose to do with this information. Use your own judgment. Consult appropriate professionals before starting a business. Any perceived remark, comment or use of organizations, people mentioned and any resemblance to characters living, dead or otherwise, real or fictitious does not mean that they support this content in any way.
There are no guarantees of income made, traffic delivered or other promises of any kind. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. By reading any document, the reader agrees that under no circumstances is the author responsible for any losses, direct or indirect, that are incurred as a result of use of the information contained within this document, including - but not limited to errors, omissions, or inaccuracies.
Copyright 2019 Laura Maya
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Pinterest Profit Secrets 2020 Training Guide
Table of Content Introduction Chapter-1 What is Pinterest for Business? What is Pinterest? Pinterest Demographics Chapter-2 Understanding Pinterest for Business Terms Different Business Terms Benefits of Pinterest Account Chapter-3 How to set up Pinterest Account for Business Chapter-4 Tips and Tactics for Using Pinterest for business Pinterest s New Profile Look Enhance Your Pins Breakthrough Guidelines For Creating The Perfect Pins Add Fresh Content, The More The Better Chapter-5 Growing your email list with Pinterest Add Relevant Keywords and Your Opt-In Share Your Opt-In on Applicable Pinterest Boards Use Text Overlay in Pin Designs to Highlight Your Opt-In Chapter-6 Best Pinterest Marketing Strategies Pinterest target Market Set up and customize your business Pinterest account Optimize your Pinterest content Engage with your Pinterest Audience Chapter-7 Ecommerce Pinterest Traffic Strategy Create your Pinterest account Add 10 Boards With 10 Pins Each Use PinGroupie To Find Group Boards Reach Out To Board Owners Create Pinnable Images For Your Best Articles Chapter-8 Best tools for Pinterest Marketing : Level up your game... Tailwind Canva Piktochart Pingroupie Chapter-9 Pinterest SEO Tips: How to Optimize Your Pins for the Changes How the Pinterest Search Algorithm Works How to Increase Domain Quality How to Increase Pin Quality How to Increase Pinner Quality How to Add Keywords to Pinterest (Relevance) Chapter-10 How to use your blog to make money on Pinterest? Create a Business Pinterest Account Create a Freebie from Your Blog Content Make Stunning Graphics and Catchy Pin Titles Create a Schedule for Pinning Choose Between Income Avenues Optimize Your Pins and Promote Yourself Chapter-11 How to understand and analyze Pinterest statistics Pinterest Profile analytics Pinterest Audience analytics Pinterest Website analytics Best Analytic Tools for Pinterest Chapter-12 Case Studies Conclusion
Introduction
B elieve it or not, there s more to Pinterest than browsing aspirational Keto recipes, Halloween crafts, and mermaid ombre hairstyles. At least, that s what the 100 million-plus businesses that are currently using the social media platform have learned.
In this training guide, expect to learn the key demographics that use Pinterest and, of those, which are most likely to interact with your business Pinterest page at different points in the sales funnel.
You ll get a good understanding of the most commonly used Pinterest for business terms and view examples of businesses that have done it well. Finally, you ll begin to explore the social media marketing benefits of creating a business Pinterest page and maintaining it. Further, You will understand how to grow your email list, create the perfect Pins, check analytics and design and execute the best Pinterest marketing strategy for your business.
W hat is Pinterest?
As you likely know, Pinterest is a free social media platform that allows users to display, share, and collect visual elements (mainly photos, as well as some videos), saving them to virtual boards.
A Pinterest board essentially digitizes that vision board that used to hang above your childhood bed. Except instead of shoddily cut-out scraps of Seventeen Magazine, you can pin everything from recipes, fitness tips, and fashion to inspirational quotes, interior design, and travel photos.
Upon logging in, a user sees a feed that is comprised of content that users they follow are pinning, or saving, on their respective boards. The feed might also contain sponsored posts from companies that have deemed the user to be a good demographic fit for the content being promoted.
Who uses Pinterest?
In order to determine if using Pinterest for your business is a good fit, it s helpful to have an understanding of who exactly is logging into the social media platform and what makes them tick.
Though Pinterest s user base isn t nearly as large as that of Facebook, Instagram, or YouTube, it s important to keep in mind that the users are deeply engaged.
Pinterest's Demographics
Here s Pinterest s main audience and a bit about each demographic. Women
Since its inception in 2010, Pinterest has proven itself to be a platform that heavily appeals to women. In fact, Pew Research estimates that nearly half of all women online are Pinterest users, compared to just 17 percent of men.
However, like most areas of society that women predominantly inhabit, men continue to encroach. More than 50 percent of new Pinterest sign-ups identify as men. Millennials
Half of adults aged 18 to 34 use Pinterest at least once a month. This is a huge advantage for businesses that want to sell to people in this age range. Higher income
40 percent of Pinterest users have a household income of more than $100,000 annually, while 50 percent of users make $50,000 or more individually. This is huge-and a lot of buying power. It s clear that Pinterest users are ready and willing to spend money on the products and services they see presented by businesses on Pinterest. Mobile users
Nearly 85 percent of Pinterest searches happen on mobile devices, which makes sense if you consider that users likely consult their Pinterest apps while looking for what to make for dinner or how to style their living rooms. Consider the platform your content will be viewed on if you re a business that wants to begin a Pinterest profile.
If you re attempting to reach any of these groups, it might be time to consider adding a business Pinterest page to your social media mix.
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B efore we dive into the benefits of building and maintaining a business Pinterest page, it s beneficial to make sure that all Pinterest-specific jargon is understood. Here are some of the most common Pinterest terms.
Board
A Pinterest board is where users save pins that are related to one another. For example, a user might have a board exclusively for recipes or Christmas decor ideas. In the context of business, many businesses on Pinterest will curate boards on their profile pages that align with their products or services. For example, let s take a look at the boards posted on Mr. Coffee s Pinterest page.
Because the obvious theme of the brand is coffee, the brand chose to create several boards that both fit the theme and keep users in mind.
Let s explore another brand s business Pinterest page-LaCroix.
America s most popular and polarizing sparkling water brand has a very specific look and feel, not to mention a dedicated fan base that enthusiastically drinks up any and all content produced by the brand. Bright colors tie the boards together, and a customized banner image reminds users of the product at hand, so to speak. On LaCroix s page, you ll notice that it has gone even further to categorize boards, dedicating specific boards to different sparkling water flavors.
Comment
In the context of Pinterest and Pinterest business pages, a comment is simply a remark left on a pin with the user s thoughts and feelings. Perhaps a Pinterest user has tried a recipe and wants to let fellow Pinterest users know that they really enjoyed it. Users can even tag another Pinterest user they follow in the body of the comments by adding their username preceded by an @.
The pin itself appears at the top, and a box for comments is at the bottom. Comments from other users appear in the middle of the page, but the graphic is the primary element of the page.
Follower
Followers are other Pinterest users who have chosen to follow the pins on your Pinterest business page or an individual user s page. Whenever your brand adds a new pin, it will appear on your followers home pages without them having to take th