The Story of Upfront Carbon , livre ebook

pages

English

Ebooks

2024

Écrit par
Lloyd Alter

Publié par
New Society Publishers

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pages

English

Ebook

2024

Vous pourrez modifier la taille du texte de cet ouvrage

Lire un extrait

Obtenez un accès à la bibliothèque pour le consulter en ligne En savoir plus

Publié par

New Society Publishers

Date de parution

21 mai 2024

Nombre de lectures

EAN13

9781771423809

Langue

English

Poids de l'ouvrage

2 Mo

DESCRIPTION FOR SALES PEOPLE

Established writer: Author's previous book Living the 1.5 Degree Lifestyle sold over 6,000 copies; author is a contributor to lifestyle series for The Guardian newspaper

Respected expert: Editor at Treehugger for 18 years where he set a record for the highest number of page views for a single article; regularly received over half-million pageviews per month

Differs from the competition: Includes detailed explanation and analysis of a new concept that most books about reducing carbon footprints ignore

First book about an emerging concept: Author was the first to start using the term up front carbon in the wider context

PROMOTIONAL TEXT

Co-op available

Galleys available

National advertising, print campaign and excerpts: Google, Harrowsmith, Science News, Medium, Library Journal

Online/social media campaign:

Facebook Live event and giveaway with author

Outreach to climate action organizations and organizations that promote a low-carbon economy

Promotion on New Society Publishers social media platforms

Promotion through the author's website: https://lloydalter.substack.com

Library promotions via Edelweiss & ALA

Bookseller promotion via ABA galley mailing

When you look at the world through the lens of upfront carbon, everything changes

The astonishing upfront carbon of everyday objects from coffee cups to heat pumps, and why electric bikes, not electric cars, are the answer.

Think that buying an electric car or switching to a heat pump is going to save the planet? Think again.

"Upfront carbon" refers to all emissions involved in making your car, your home, or any other item. These invisible embodied carbon emissions matter a lot. As we weed out fossils fuels and incorporate more renewables into our energy supply, upfront carbon becomes increasingly dominant compared to operating emissions, yet it is often ignored.

By focusing on consumption rather than production, The Story of Upfront Carbon covers:

Why we are fixated on energy efficiency, not carbon, and why this needs to change

Why carbon calculations are so fiendishly difficult

How the simple idea of sufficiency for individuals and whole economies is a powerful strategy to avert looming climate catastrophe

How big-picture thinking and a systemic approach to production can help guide the transition to degrowth and an equitable, zero-carbon society.

Leavened with wit and packed with concrete strategies for minimizing the ecological footprint of transportation, agriculture, consumer goods, the built environment, and more, this highly readable and accessible guide is required reading for a world on the brink.

Acknowledgments

1. The Lens of Upfront Carbon

What Are Upfront Carbon Emissions and Why Are They Important?

Why We Are Fixated on Energy, Not Carbon

Carbon Takes Command

The IPCC Does Not Say We're Doomed

OK Doomer

The Building Industry and Upfront Carbon

The Carbon Footprint of Everything

The Unbearable Heaviness of Carbon

Transparency from Shoes to Motorcycles

The Future We Want: Supply vs Demand

Dematerialization and Degrowth

Enjoy the Ride with Demand-Side Mitigation

Why Sufficiency Is the Solution

2. Strategies for Sufficiency

Materiality: Build Out of Sunshine

Ephemerality

Frugality

Simplicity

Flexibility

Circularity

Universality

Resiliency

Satiety or Enoughness

Electricity

Intermittency

Operating Efficiency

Design Efficiency

Inequality, Inequity, and Justice

3. Stuff

The Single-Use Coffee Cup

From the Two-by-Four to Mass Timber to a Block of Flats

The Block of Flats

The Folly of Foam Insulation

The Heat Pump

The Puffer Jacket

The Hamburger

The Car

The E-Cargo Bike

4. Everything Connects

A Prosperous Ascent

Conclusion

Appendix A: Cheat Sheet: A Short Guide to Sufficiency

Notes

Index

About the Author

About New Society Publishers

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