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(800) 234-5973claritas.comConvergence Audit 2007 SurveyVariable Summary and Data ModulesTech SpecData ModulesCategories/Variables (Italics indicate new content in 2007)General Home Information Age of primary residence Length of time in rHome Office Run a business from home, including freelance and contract work Telecommute regularly (work at home more than 8 hours per week) Travel for work more than once a month outside of home city/townHome Media Entertainment General TV Viewing & Entertainment Equipment # TVs in household# TVs in household with subscription HD channels# TVs in household with subscription DVR service Hours household watches TV per day (Live TV, Pre-recorded TV, On-Demand TV, Movies/Shows downloaded from Internet) Frequency of watching one show while recording another on same TV Frequency of having two TVs on watching different channels Frequency of having three or more TVs on watching different channels Viewing frequency by program type Electronic devices used to watch video content (TV programs, movies, video clips) Frequency of renting movies from video store Frenting movies through mail order service such as Netflix or Blockbuster Frequency of ordering 'On-Demand' movies Frequency of going to the movies Frequency of downloading movies from an online service (iTunes, Movielink, etc.) Have Home Theater/Likelihood purchase next 12 months Have HDTV/Likelihood pur Have DVD player ...
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Convergence Audit 2007 Survey
Variable Summary and Data Modules
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General Home Information
Age of primary residence
Length of time in residence
Home Office
Run a business from home, including freelance and contract work
Telecommute regularly (work at home more than 8 hours per week)
Travel for work more than once a month outside of home city/town
Home Media Entertainment
General TV Viewing & Entertainment Equipment
# TVs in household
# TVs in household with subscription HD channels
# TVs in household with subscription DVR service
Hours household watches TV per day (Live TV, Pre-recorded TV,
On-Demand TV, Movies/Shows downloaded from Internet)
Frequency of watching one show while recording another on same TV
Frequency of having two TVs on watching different channels
Frequency of having three or more TVs on watching different channels
Viewing frequency by program type
Electronic devices used to watch video content (TV programs, movies,
video clips)
Frequency of renting movies from video store
Frequency of renting movies through mail order service such as Netflix
or Blockbuster
Frequency of ordering 'On-Demand' movies
Frequency of going to the movies
Frequency of downloading movies from an online service (iTunes,
Movielink, etc.)
Have Home Theater/Likelihood purchase next 12 months
Have HDTV/Likelihood purchase next 12 months
Have DVD player/Likelihood purchase next 12 months
Have DVR or PVR/Likelihood purchase next 12 months
Have Xbox 360 or
PS3
video game console/Likelihood purchase
next 12 months
Have Sony PSP or Nintendo DS portable game player/Likelihood purchase
next 12 months
Have Slingbox/Likelihood purchase next 12 months
Have Internet over TV/Likelihood purchase next 12 months
Have Apple TV
Cable TV
Ever had/Currently have
# of TVs with cable
Current provider
Switched to provider in past 6 months/previous provider
Likelihood to subscribe to cable next 12 months
Have digital cable
Type of cable package (including HD, DVR/PVR, International subscription)
Premium channels: currently subscribe (movie or sports packages)
Use free VOD/Likelihood to use next 12 months
Data Modules
Categories/Variables
(Italics indicate new content in 2007)
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Tech
Spec
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Data Modules
Categories/Variables
(Italics indicate new content in 2007)
Use Movies-on-Demand/Likelihood to use next 12 months
Subscribe to SVOD/Likelihood to subscribe next 12 months
Average monthly cable TV bill
Satellite TV
Ever had/Currently have
# of TVs with satellite
Current provider
Switched to provider in past 6 months/previous provider
Likelihood to subscribe to satellite next 12 months
Type of satellite package (including HD, DVR/PVR, International subscription)
Premium channels: currently subscribe (movie or sports packages)
Average monthly satellite bill
Subscription TV through Fiber Optics (e.g. Verizon FiOS or AT&T U-verse)
Ever had/Currently have
# of TVs with fiber optic TV service
Current provider
Switched to provider in past 6 months/previous provider
Likelihood to subscribe to fiber optic TV next 12 months
Type of fiber optic TV package (including HD, DVR/PVR,
International subscription)
Premium channels: currently subscribe (movie or sports packages)
Average monthly fiber optic TV bill
Personal Technology and Internet Use
Have MP3 player with video/Likelihood to purchase next 12 months
Have MP3 player without video/Likelihood to purchase next 12 months
Have handheld wireless email device/Likelihood to purchase next 12 months
Have Bluetooth technology/Likelihood to purchase next 12 months
Have cell phone with PDA functions/Likelihood to purchase next 12 months
Have camera phone/Likelihood to purchase next 12 months
Have cell phone with MP3 music player/Likelihood to purchase next 12 months
Have cell phone with video capabilities/Likelihood to purchase next 12 months
Have online music download subscription/Likelihood to purchase next 12 months
Have online game subscription/Likelihood to purchase next 12 months
Have online movie download subscription/Likelihood to purchase next 12 months
Have laptop/Likelihood for purchase in next 12 months
Have desktop/Likelihood for purchase in next 12 months
Have wired home network
Have wireless home network
Used premium/fee-based technical support in the past year
Access the Internet (mail survey only)
Hours household spends on Internet per week for personal use
Current ISP(s)
Switched to provider in past 6 months/previous provider
Type(s) of home access for personal/work use/Likelihood to sub next 12 mos.
Dial-up
DSL
Cable modem
Satellite
Fiber optics
Wireless/mobile
Interest in subscribing next 12 months to Internet over power lines
Main reason for selected type of high-speed access vs. others
Main reason for not subscribing to high-speed access
Frequency of Internet activities (IM, watching video, downloading movies,
podcasts, etc.)
Methods for wireless Internet access/Likelihood to use next 12 months
Average monthly ISP bill
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Telephone Services
General
Types of phone service in household (traditional, cable, VoIP, wireless/cellular)
Provider – for each type of service in household
Switched to provider in past 6 months/previous provider
Primary service provider (if more than one type in household)
Average monthly bill – for each type of service in household
Wireline Phone Service
Number of phone lines in household
Drop all traditional line(s) past 12 mos./Likelihood next 12 mos.
Stopped using traditional line more than a year ago
OR never used in current residence
Reasons for dropping traditional line(s)
Internet Phone Service (VoIP)
Awareness
Likelihood to add next 12 months
Dropped or kept traditional phone service when adding this service
Cable Phone Service
Likelihood to add next 12 months
Dropped or kept traditional phone service when adding this service
Long Distance/International Calling
Made long distance/International long distance calls on landline phone past year
Made long distance/International long distance calls on cell phone past year
Text-messaged long-distance on cell phone past year
International regions called by type of phone
Cellular/Wireless Phone Service
% of long distance calls made with cellular/wireless phone
Number of cell phones in household
Send/receive messages with attachments/frequency
Send/receive text/frequency
Send/receive instant messages (IM)/frequency
Use "push-to-talk" or "walkie-talkie" function/frequency
Browse the Internet from phone/frequency
Listen to music with MP3 player function/frequency
Watch streaming video/frequency
Download/purchase custom ringtones/frequency
Download/purchase wallpaper/frequency
Download games/frequency
Forward mobile calls to local home phone/frequency
Use GPS function on cell phone/frequency
Conduct mobile banking/frequency
Plan has shared minutes/family plan
Plan is a national calling plan
Plan is a regional calling plan
Plan is an international calling plan
Plan includes unlimited mobile-to-mobile within network
Plan includes free incoming calls
Plan includes unlimited text-messaging, downloads, or Internet access
Plan includes picture/video messaging
Have insurance on cell phone
Purchased in past 6 months
Primary user for each phone - adult vs. child
Personal vs. work use
Have pre-paid/primary reason why have pre-paid
Number of anytime minutes
Likelihood to subscribe through a cable TV/cable modem provider
Wireless only household
Data Modules
Categories/Variables
(Italics indicate new content in 2007)
CE_COL_2019_V3_1007
Put Convergence Audit to work for your business.
Call
(800) 234-5973
for more details or visit
www.claritas.com.
©2007 Claritas Inc. Al rights reserved. PRIZM and P$YCLE are registered trademarks of Claritas Inc.
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Energy
Have electric and gas/Provider name
Ownership of key appliances (23 items covered)
Type of energy used in appliance (9 items covered)
Type of heating system used in home/Type of fuel used
Plan on adding or replacing heating system in next 12 months
Have two-zone or multi-zone heating system
Type of cooling system used in home
Plan on adding or replacing cooling system in next 12 months
Have two-zone or multi-zone cooling system
Type of hot water heater used in home
Plan on adding or replacing water heater in next 12 months
Have/Likelihood to purchase or use next 12 months:
Special rates/billing and customer services attributes (8)
Additional fee services (3); includes green energy
Warranty services (5)
Energy efficiency services (5)
Bought Energy Star qualified appliances, heating/cooling equipment,
or lighting products in past year
Average monthly electric/natural gas/other fuel bill
Bundling, Switching, Satisfaction and Communications with Service Providers
Have bundled services/# of bundles
Products in each bundle/package (up to four)
Reasons for switching providers in past 6 months
Whether switched before contract was up and/or paid a penalty
Overall ratings of service providers (5 point scale, 'very good' to 'very poor')
Ways Internet used to access energy and communications providers
Channels used to pay energy and communications providers past 12 months
Respondent Demographics
Attitudes towards technology (agreement with three statements)
Attitudes towards energy conservation (agreement with two statements)
Age of head of household
Household size
Household composition
Household income
Marital status
Education of household head
Race of head of household
Hispanic head of household
Age & presence of children
Rent or own
Type of residence
Census division
ZIP Code
Core-based statistical area (CBSA)
Market size
Designated market area (DMA)
State
FIPS state/county code
***The following variables are dependent upon licensing agreement
ConneXions
TM
NE
P$YCLE
®
NE
PRIZM
®
NE
Net worth (modeled)
Income producing assets (IPA
TM
) modeled
Data Modules
Categories/Variables
(Italics indicate new content in 2007)
