Walmart's Bright Ideas - IN-STORE MARKETING INSTITUTE

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Walmart's Bright Ideas - IN-STORE MARKETING INSTITUTE

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OCTOBER 2009

INDUSTRY INSIGHTS:IN-STORE SAMPLING

PRESENTS:

g Sampling into Shopper Marketing: ’ “Bright Ideas” am

EXECUTIVE SUMMARY

The world’s largest retailer is hosting in-store events that present a “next generation” model for sampling and demonstrations by:

•

assigning personnel to a speciﬁc store permanently, thereby facilitating strongties with Walmart associates and trusting relationships with shoppers;

executing events from a branded cart that is fast becoming a familiar aspectof the store environment and a shopping destination in its own right;

emphasizing themed campaigns that oﬀer lifestyle solutions addressing theunique needs of the Walmart shopper;

coordinating the activity with Walmart’s other marketing and merchandising opportunities to help national brands create fully immersive campaigns.

A supplement toShopper Marketingmagazine

Walmart's Bright Ideas - IN-STORE MARKETING INSTITUTE