Marketing Your Library in a Digital Age
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Marketing Your Library in a Digital Age
Voir
Online Information Conference 2009
Marketing your library in a digital age.
Sharlene Tilley, Executive Marketing Director, ProQuest
Jon Anderson and Information Archives, Cambridgeshire Libraries,
Goals of this presentation.
Show case Central Library, Cambridge’s successful launch, this October 2009.
Digital marketing approaches to attract and engage users.
Marketing tools to inform users about library databases and their advantages.
Challenges.
Today’s economy, evolving sources of information and the shifting role of the information professionals.
Today’s student the digital native defaults to the open Web for research.
Many target library users are unaware of the range of services that libraries offer.
Demand for print issues fluctuating.
