Osteoporosis Audit-kj
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Osteoporosis AdPerformance Index (AdPi) AuditRevolutionizing Ad and Brand Tracking In HealthcarePhoenix Healthcarehe Osteoporosis Ad Performance Index (AdPi) Audit, recently launchedby Phoenix Marketing International, provides an entirely new approach toTevaluating your advertising and brand performance in the marketplace.The Audit takes a “category” approach to tracking. It includes all brandsand broadcast advertisers in the category and indexes your performanceagainst category norms as well as against individual competitors.Results are tracked every month so you can make ROMI: what return your marketing isquick decisions on both pre-launch and delivering in short-term sales and long-post-launch advertising. Large monthly sample term growth in brand valuesizes provide precise, accurate projections of thebrand and business growth delivered by Key Benets For Clients your advertising.Turnkey solution: you can get started nextThe Audit is designed to overcome the monthdeciencies of your current ad and brandtrackers: specically, clear linkage between Cost eective, subscription-based service creative drivers, media spending, ad recall,persuasion and response. Monthly reports customized to yourspecicationsPhoenix is the only company in the marketplacethat has built advertising databases, predictive Trend analysis, access to large ad andmodels and ad scores which take all of these ele- media ...
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Phoenix Healthcare
Osteoporosis Ad Performance Index (AdPi) Audit Revolutionizing Ad and Brand Tracking In Healthcare
he Osteoporosis Ad Performance Index (AdPi) Audit, recently launched Tevaluating your advertising and brand performance in the marketplace. by Phoenix Marketing International, provides an entirely new approach to The Audit takes a “category” approach to tracking.It includes all brands and broadcast advertisers in the category and indexes your performance against category norms as well as against individual competitors.
Results are tracked every month so you can make quick decisions on both prelaunch and postlaunch advertising.Large monthly sample sizes provide precise, accurate projections of the brand and business growth delivered by your advertising.
The Audit is designed to overcome the deciencies of your current ad and brand trackers: specically, clearlinkage between creative drivers, media spending, ad recall, persuasion and response.
Phoenix is the only company in the marketplace that has built advertising databases, predictive models and ad scores which take all of these ele ments into account.AdPi Audits are now being conducted across fourteen dierent consumer and business categories including healthcare.
Audit Supports Three Strategic Initiatives
Ad Optimization: making the best and most ecient use of your marketing dollars every month by identifying which ads are working as well as which ads aren’t working
Ad Contribution: evaluating which ads in your campaigns are contributing most to recall, persuasion and response
ROMI: what return your marketing is delivering in shortterm sales and long term growth in brand value
Key Benets For Clients
Turnkey solution: you can get started next month
Cost eective, subscriptionbased service
Monthly reports customized to your specications
Trend analysis, access to large ad and media databases
Creative AdPi scores that accurately predict inmarket advertising performance
InMarket AdPi scores that accurately pre dict ROI
Relevant norms
“Real Time” competitive intelligence
Advertising best practices based on rich historical database with 3+ years and mil lions of ad observations
www.phoenixmi.com
Osteoporosis Ad Performance Index (AdPi Audit)
Survey Design
Monthly online study among women whohave been diagnosed with osteopenia or osteoporosis 1,500 total surveys per month
Advertising evaluated represents 100%+ shareofvoice for national TV, print, radio and digital advertising in the cholesterol category
Clients can insert additional free ads per month
Survey consists of three sections:
Brand leading indicators for all brands
Advertising recall, response and ratings
Actions taken as a direct result of the advertising
Deliverables
All reports are customizable to meet your spe needs
Proprietary questions on your brand attributes and ad messaging are inserted into” modules and reported only to you
Accelerated performance through research. PhoenixHealthcare is adivision of Phoenix Marketing International, one of the fastest growing marketingservicesrmsin the UnitedStatesand partnertomany of thelargestcompanies in the healthcare, nancial services, consumer package goods, automotive, andtraveland leisure industries worldwide. Phoenixoersa advanceddvertising and brand measurement along with directmarketingexpertise.Phoenix has oces in Rhinebeck (NY), New York City , Salisbury (MD), Chicago, Miami, Detroit, Horsham (PA), Somerset (NJ), Boston, Durham (NC),and London. Phoenix oers a unique combination of expertise methods and consulting services, combining primary and syndicated marketing research expertise with database analyticsand and modeling prociency.Applying this information assists clients in improving the prot dynamics of their business.
Phoenix Healthcare
For more information, visit our website at www.phoenixmi.com or contact Doug Zabor at 919.767.0500 or email doug.zabor@ phoenixmi.com
© Copyright 2010, Phoenix Marketing International. All rights reserved.
2511 Old Cornwallis Road, Suite 110 Durham, NC 27713 Pho ne:919.544.5448
