In-Store Marketing:
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In-Store Marketing:
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Welcome to this RetailWire Webinar! In-Store Marketing: Leadership, innovation, barriers and trends
Supported by
From within the US, dial: 877-213-5497, passcode: 9014809# From outside the US, dial: +1 706-679-2433, passcode: 9014809#
Today s Agenda: In-Store Marketing
Introductions - 5 minutes Dave Will, Boston Conferencing -- Al McClain, CEO, RetailWire
Feature Presentation - 20 minutes In-Store Marketing Leadership: Results of a groundbreaking industry survey - Ben Ball, Dechert-Hampe - Ray Jones, Dechert-Hampe RetailWire BrainTrust Panel Session - 25 minutes In-Store Marketing Technology - Phil Lempert, Consumer Insight - Bill Bittner, BWH Consulting Q&A - 10 minutes Questions from our audience
Today s Panelists: In-Store Marketing
Today s Panelists: In-Store Marketing
Ben Ball Vice President Dechert-Hampe & Co.
bball@dechert-hampe.com
At Dechert-Hampe, specializes in Customer Development - implementing go-to-market strategies and tactics that build a stronger customer franchise and superior financial performance. Works with companies such as Bayer Consumer Care, Con Agra, Hewlett-Packard Company, Time Warner, Pillsbury and the Mars, Inc. companies. Frequently published author in the business press; has chaired numerous conferences and spoken at major industry association events. Prior to joining Dechert-Hampe in 1992, was Marketing Vice President at PepsiCo Foods International. Also held executive positions at Frito-Lay, Inc., Mars, Incorporated and General Mills.
