iCon Steve Jobs

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iCon Steve Jobs

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Informatique Marketing et communication

iCon Steve Jobs

The Greatest Second Act in the History of Business

Focus Take-Aways Leadership & Mgt. • StevenJobs has always had charisma and inspirational talent, but his early career Strategy was marked by manipulative, dishonest, boorish behavior. Sales & Marketing • Eversince he co-founded Apple Computer, Inc., Jobs has had a ﬂair for attractive, Corporate Finance user-friendly industrial design and excellent user interfaces. Human Resources • Manyof Jobs' blunders came from trusting his own instincts above everything else. Technology & Production Small Business• Jobs'ventures after Apple were marked by product failures and enormous losses. Economics & Politics • Jobs'road back to success began when he let go of his obsession with hardware, Industries & Regions and focused instead on software and content. Career Development • AsCEO, Jobs stuck with Pixar Animation Studios – pouring in millions of dollars for Personal Finance no return – until he and the studio became major forces in Hollywood. Concepts & Trends • Jobsis the only CEO who mastered – and inspired – Apple's renegade culture. • Combined,the iPod, iTunes and iTunes Music Store transformed the music industry. • UnderJobs, Apple has positioned itself carefully for an assault on Microsoft's dom-inance in computers. • At50, Jobs has learned from his past, is a better man and is tackling new chal-lenges.

Rating(10 is best) Overall Applicability 97

Innovation 8

Style 10

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