Bordeaux project
10
pages
English
Documents
2018
Le téléchargement nécessite un accès à la bibliothèque YouScribe Tout savoir sur nos offres
10
pages
English
Documents
2018
Le téléchargement nécessite un accès à la bibliothèque YouScribe Tout savoir sur nos offres
Publié par
Publié le
19 avril 2018
Nombre de lectures
4 639
Langue
English
Poids de l'ouvrage
1 Mo
Contents 1. Overview 2. Sponsors 3. Revenues 4. Infrastructures 5. Projects OVERVIEW 1.1 Bordeaux ¾ ¾ ¾ ¾ ¾ ¾ - - - - ¾ ¾ ¾ ¾ City Worldwide Reputation Bordeaux is one ofthe fivelargest cities in France (800,000 inhabitants). Capital ofthe Aquitaine region and oftheGironde. City Mayor Alain Juppé is a prominent political figure in France. Worldwide Brand UNESCO World Heritage Site The city has an array ofmuseum The largest and oldest fine vine producery region in the world: 116,000 hectares ofvineyards 57 appellations Some 800 million bottles ofvines each year Well-known vine includeChâteau Lafitte-Rothschild²Château Margaux²Château Latour Outstanding quality oflife Outsanding environment: 17 m² ofgreen space per inhabitantin urban areas. Proximity to Atlantic and the Arcachon Bay,and to the Pyrenees mountains . Climate similar to Northern California with long and warm summer. Very attrative cityfor football players. ¾ ¾ Strategic location Multimodal transport platformwith airport, high speed trains, aport. Access to the major motorway hub linking Northern and Southern Europe. 4.3 International Centre Le Château duHaillan Administrative headquarters Fully renovated in the early2000.
Voir
Contents
1. Overview
2. Sponsors
3. Revenues
4. Infrastructures
5. Projects
OVERVIEW
1.1 Bordeaux
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City
Worldwide Reputation
Bordeaux is one of the five largest cities in France (800,000 inhabitants). Capital of the Aquitaine region and of theGironde. City Mayor Alain Juppé is a prominent political figure in France.
Worldwide Brand
UNESCO World Heritage Site The city has an array of museum The largest and oldest fine vine producery region in the world: 116,000 hectares of vineyards 57 appellations Some 800 million bottles of vines each year Well-known vine includeChâteau Lafitte-Rothschild–Château Margaux–Château Latour
Outstanding quality of life Outsanding environment: 17 m² of green space per inhabitant in urban areas. Proximity to Atlantic and the Arcachon Bay,and to the Pyrenees mountains . Climate similar to Northern California with long and warm summer. Very attrative city for football players.
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Strategic location Multimodal transport platform with airport, high speed trains, a port. Access to the major motorway hub linking Northern and Southern Europe.
4.3
International
Centre
•Le Château du Haillan Administrative headquarters Fully renovated in the early2000. Restaurant: Le Haillan
FCGirondinsdeBordeauCentrex International ( 11 Hectares) 9 Football fields (2 synthetic football fields)
3km jogging path
Training & Professional centre Indoor facilities (Stream room, gymnasium, treatment rooms and massage bath) French Football academy Girondins TV studios + Official website + Girondins Mag Editorial
•French Football Academy The academy has consistently produced Footballers ready for first-team action. Famous footballers graduated from the academy.
FCGDB International Centre map
Le Château du Haillan could be sold by the City of Bordeaux more 15 M euros
NEW PROJECT
5. Key investment highlights
Sound financial perfomance
Bordeaux » a « worldwide brand
A brand New Stadium with attrative economics
One of the most successful and popular French football clubs and rich European history
No violence
Growing attractiveness of the French Ligue 1
First-class team and staff
Strong academy
5.1 Project for the buyer
The value of the club include some important details as : - Brand of Girondins deBordeaux - Academies and training camp for young boys(Cap Girondins) - New Stadium* (43 000 seats) open next season - Value of the Professional players - TV rights - Travel agency Girondins - Channel Girondins TV - Debt (7M per year)
=> 90 M euros
5.3
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Conclusion
Wewould like to:
For purchaser :
-sold)Investing in stadium (stadium could be -Build a new asset with the rights ofd the players, brand of Bordeaux and estate -castle could be sold by the mayor of the city)Investing in haillan Castle (the -Investing in real estate in Bordeaux (open the doors for all real estate) -Investing in vineyards (2017 Bordeaux 2 hours from Paris in TGV) -Diplomatic relationship with Alain Juppé -To set up a strategy picture with the club, and the city -To bring Indian and Asian companies in order to make a sponsorship deal : IT, Banks, oil companies, etc. And to increase club’ revenues. -To develop stores of the club in Mumbai, Djedda, Bejing, Singapour, HK, Kuala Lumpur…in order to increase the sales of by-products and to make known the club. -Creation of a Girondins de Bordeaux training center in India, EMEA, US, China, east asia,... -To broadcast our matches by Girondins TV to Indian Channels. -Middle east, HK, East Asia, US,...To create activations in -To organize a Winter Tour in Saudi, Asia,…with friendly matches and training camps. -To compete with PSG, OM and MONACO. -To develop diplomatic relationships with French government. -To create business travels for French, Indian and Asian companies.
5.4
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Conclusion
Wewould like to:
International objectives (Europe, Africa, Asia, SouthAmerica) To develop the Girondins brand in emerging countries in order to increase the number of fans, sponsorship deals, etc. Countries such as India, Saudi Arabia, Emirates, Singapor, Malaysia, Indonesia, Africa countries, Brazil, Azerbaijan, etc. To create academies and stores in targeted markets. To organize Tours and friendly matches as part of promotional tour. To develop Indian image through the world. To create a strong identity and to share values. To attract new international sponsors by events, which are sponsored by brands of targeted countries.
For French Market To become the best club in France. To develop marketing, sponsoring revenues by targeted operations, clubs partners. To increase our revenues To be forerunner of football development in France by the academies. To develop diplomatic relationships with France. To create a dynamic to French, Indian companies by mutual partner travels. To create a spirit with ex and new players. To market the Girondins brand and to create a strong relationship with our fans. To develop the social networks by activations. To develop holdings by buying property such as le Château du Haillan.
