InStore Marketing Leadership InStore Marketing Leadership
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41
pages
Français
Documents
Obtenez un accès à la bibliothèque pour le consulter en ligne En savoir plus
InStore Marketing Leadership InStore Marketing Leadership
Voir
InStoraed Marketing Le er ship
©2007 DechertHampe. Reproduction or copying of images is prohibited
DechertHampe & Company
TurningInteresting InsightsintoProfitable Solutions
Consumer / Shopper
Category / Product
Channel / Customer
Need States / Occasions Shopping Behavior Brand Loyalty
Market Structure Category Leadership Productivity / Profitability
Benchmarking Assortment Planning Store Testing
1 
Today’s Marketing Challenge
Customer Service
Our Brands
Consumer
Customer
Consumer Insights
Our Brands
2
Info Technology
Our Brands
Account Mgmt.
Our Brands
DHC View of InStore Marketing
LABELS
DHC VIEW
“Arm’s length marketing” “The final four feet” chasPoint of p “First Moment of Truth” “ ur e”
In Store Marketing is the manifestation of the brand strategy at retail.
3
