Business screen magazine

. j'Si^.''-v>'V.''-,v;'; ii;i5,T"''^>'W/i ';W.V..': . «?*:-'i-:»S^X.- -.'• -'S -S^'lv . -9^'^S»»(S^0»^^pr>m7-?v SCREENBUSINESS •magazine tools and techniques for audio and visual communication 17lli AnniuJ l^xxludionRoNicw The complete buyer's guide and film/tape reference bluebook qualified1967 to •producers of business and television films. Number 1 -Volume 28 Two Dollars dqdbS. 348 B964picktoIt's been so easynever foryour film.the right audience the right coupon.Just pick channels of distributionModern gives you a lot to choose from—five effective right audience. And eachthat assure exposure of your company film to the merchandising service your film deservesone is supported by the complete regular print—year 'round promotion, monthly computerized reports, most flexible distributioninspection and maintenance. It's the broadest, you can see by the coupons beiovi/.program available today, as Modern Talking Picture Service,Modern Talking Picture Service, Inc. Inc. 1212 Ave. of the Americas. N.Y. N.Y 100361212 Ave. of the Americas, NY., N.Y. 10036 Telephone (212) 765-3100Resorts Telephone (212) 765-3100 Airports Don't let your film take summer vacation. Give it Modern. We'll circulate Show your film to thousands of hard-to-reach business executives and pro-a to your prints to more than 1200 resorts from coast-to-coast. These hotels, fessional people via Modern's Skyport Cinema program. The free movie maintain airports exhibit sponsored films hoursmotels and camps play host to over 6 million film viewers every summer. And lounges we at major 10 a day waiting air travelers. Surveys show that most of these viewers work in man-they show a different Modern hour-long film program three to six nights a to agement, sales, advertising, and engineering. And they watch Skyport Cinemaweek. If you'd like to become better acquainted with the high income families who watch them, for this an average of 65 minutes each. Sound like the important people you wantsend our new resort survey. Use coupon. looking at your film? Then this coupon is for you. NAME.NAME_ COMPANY.COMPANY. ADDRESS_ADDRESS_ CITYCITY Modern Talking Picture Service, Inc. Modern Talking Picture Service, Inc. 1212 Ave. of the Americas, NY. NY 10036 1212 Ave. of the Americas, N.Y, N.Y 10036Television Telephone (212) 765-3100 Telephone (212) 765-3100Theatres film playingModern rates tops when it comes to putting your on TV—and into millions What's at the movies? Your film can be, through Modern. Many of the of homes. of the nation's nearly TV stations depend Modern nation's motion picture theatres and drive-ins show short, interesting92% 750 on to 18,000 supply them with interesting films. Result: last year. Modern accounted for sponsored films as part of their regular programs. Modern services these thea- some 40,000 television showings of sponsored films. The TV sales representa- tres via film libraries in the 32 designated theatrical film exchange cities. Your in six regional offices lot filmtives our deserve a of the credit. If you want to see is booked for the companion feature's complete run—an average of five film on TV, you're reading the right coupon. showings booking, if hit, coupon.your per you think you've got a send us this NAME_ NAME. COMPANY. COMPANY. ADDRESS_ ADDRESS_ CITY CITY :j l. Modern Talking Picture Talking Service, Inc.Service, Inc. Modern Picture 1212 Ave. of the Americas. NY. of the Americas. N.Y, N.Y 10036N.Y 10036 1212 Ave. JCommunity Telephone 765 Telephone 765-3100(212) 3100 All Five (212) Thousands of local clubs, churches, business and professional groups, schools If one, or two, or three of Modern's audiences aren't enough to meet your and colleges use sponsored films. Proof: Modern makes more than one million needs, this is the coupon to send. We'll tell you everything. How Modern helps bookings for community groups every year. And our year-'round promotion you to organize a balanced program. How we promote your film. How we send program (including 3 million mailing pieces) adds over 25,000 new you monthly we ship,user computerized reports of up-to-date results. How book, groups annually. network of filmOur 33 libraries, strategically located in major inspect and maintain your films—all at surprisingly low cost. If you're planning U.S. and Canadian cities, keeps film circulating quickly from one group to the to make a company film—or if you believe your film is not being seen in the next. And you'll get more details just as quickly, when clipyou this coupon. right places—stop reading, and start clipping. Now! NAME NAME COMPANY. COMPANY. ADDRESS_ ADDRESS_ CITY^ CITYhas a littleTechnicolor projector with a that showsMagi-Cartridge"^ movies instantly never, neverand rewinding.*needs handy.small andIt's * bright light.'a bigThere's cost too!Small Quick and handy cartridge loading, instantinto the projector 'Model 810 Super 8 projector has a super"Snap the Magi-Carlndge'" rewinding or threading to interferebrilliant Handles groups just like set-up. noit on Technicolor Super 8 instant lamp. largeand turn salesman's closing.16 mm. Lamp-saver switch increases lite. withmovies are that easy and that last' fiinn in full color assures a perfect presentationYour own sales instant movieevery time. Technicolor's cartridge loading projector makes it easy to put that presentation on every prospect's BOOKLETSEND FOR FREE that every salesman can have one.desk, and they're priced low enough Technicolor Sales MakerPlease rush me Film production costs no more than a color brochure. You can even information-packedbooklet Well send bigNews your own product demonstration film. Like to know more?shoot File to you!Case History BS-27 the coupon.for your copy of Sales Maker News by filling outSend Technicolor .ZIP.OFR R/\"TI NC RO O EDUCATIONAL DIVISIONCOtVIMERCIAL AND 1300 Frawley Drive, Costa IVtesa. Calil 92627 Is a rigltlartd lrad«markIVPOWhat's at ?up Plenty. Here's a quick preview report byMPOon sponsored films produced during our fiscal year 1966. Projects: 53 sponsored motion pictures Length: from 6 minutes to one-and-a-half hours Film Objectives: public relations, sales promotion, sales training, dealer & distributor communications, education Film Costs: $3800 to $275,000 Clients: Major—and some not so major—corporations and organizations all across the country. MPO is the studio to come to for all your sponsored films—regardless of budget, location, or degree of complexity (or simplicity). For a proposal from MPO or a discussion of your A-V problems, call Gus Eisenmann at TN 7-8200. MPO Productions. Inc.. 222 East 44 Street. New York. N.Y. 10017, Also in Cfiicago. Detroit. Hollywood. • 1967BUSINESS SCREEN