UBM Built Environment Reaches out to the Tablet Market With Brand New Web-Apps

3

pages

English

Documents

Lire

Lire

Le téléchargement nécessite un accès à la bibliothèque YouScribe Tout savoir sur nos offres

3

pages

English

Ebook

Lire

Lire

Le téléchargement nécessite un accès à la bibliothèque YouScribe Tout savoir sur nos offres

Publié par

ubm-built-environment

Nombre de lectures

14

Langue

English

UBM Built Environment Reaches out to the Tablet Market With Brand New Web-Apps PR Newswire LONDON, June 19, 2012 LONDON, June 19, 2012 /PRNewswire/ -- - With Photo A trio of web-apps has been recently launched by the publisher UBM Built Environment.

Publié par

ubm-built-environment

Nombre de lectures

14

Langue

English

UBM Built Environment Reaches out to the

Tablet Market With Brand New Web-Apps

PR Newswire

LONDON, June 19, 2012

LONDON

,

June 19, 2012

/PRNewswire/ --

- With Photo

A trio of web-apps has been recently launched by the publisher UBM Built

Environment. The apps add a unique offering to the audiences of Building,

Building Design and Property Week - UBM Built Environment's three leading

media brands.

The apps provide a perfect mix of breaking news and daily insight designed to

suit the architecture, construction and property professionals.

The new product is a HTML5 web-app, currently optimised for iPad and

developed by Abacus e-media. The app is available via the user's Safari

browser

.

The HTML5 format provides greater flexibility with a variety of

possible functionalities, providing a better experience and quality of app for the

user.

Phil Clark, Digital & Audience Director at UBM BE points out:

"These apps are a

natural extension of our digital platform strategy following our roll out of mobile

sites and iPhone and iPad apps for the UBM BE media brands in 2011. We're

delighted with the HTML-5 format of the apps which offers great usability for

our customers and, as opposed to a native application, enables us to

seamlessly maintain our direct relationship with them."

The web-apps add a unique proposition to the brand's offering, bringing print

content to the digital device. The content of the weekly magazines is available

within the apps in real time, plus in the instance of Property Week and Building

there is added updates news.

Anna Winston, BD Head of Digital explains strengths of the app:

"BD has an

award winning website and our readers know it's the first place to go for news.

But they demand a different experience for reading long form content.

Architecture lends itself beautifully to the tablet browsing experience-we can

include more detail, plans and project images in a way that feels instinctive.""By

choosing to develop an HTML5 app we've been able to do something truly

innovative and create a flexible product that can grow and change with our

audience, without the restrictions of the app store."

The tablet apps are now available for a free 14-day trial to all iPad users. After

the trial period, the apps become a subscriber only benefit, within the Digital

and Premium subscription offerings for Building and Property Week brands, and

all Building Design subscribers get the access to the app within their packages.

The tablet apps join the digital offering of UBM BE media brands, now

comprising of the desktop, tablet and mobile websites, iPhone News apps and

topical tablet apps.

The apps can be accessed by visiting the following URL on the iPad:

Building Design: http://www.bdonline.co.uk/tabletapp

Building: http://www.building.co.uk/tabletapp

Property Week: http://www.propertyweek.com/tabletapp

Twitter.com/UBMBE

Facebook.com/UBMBE

App user guide videos are also available on these pages.

Note to Editors:

Pictures accompanying this release is available through the PA Photowire. They

can be downloaded from http://www.pa-mediapoint.press.net or viewed at

http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

Univers
Ebooks
Livres audio
Presse
Podcasts
BD
Documents

© 2010-2024 YouScribe

Livre audio en ligne - Développement personnel Livre en ligne Tout le catalogue Tous les Intérêts