Marketing Empowered Sales is a Necessary Reboot for an Aging Model, Finds Frost & Sullivan

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2014

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frost-sullivan

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17 avril 2014

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English

Marketing Empowered Sales is aMarketing Empowered Sales is a Necessary Reboot for an Aging Model, Finds Frost & Sullivan PR Newswire MOUNTAIN VIEW, California, April 17, 2014 - Research finds marketing automation-enabled analytics and measurement drives lead generation and nurturing, boosting campaign success rates The sales lifecycle starts with marketing, serving as a conduit for high- level leads pursued by business development teams. However, findings show most marketing and sales departments function completely separately, not feeding into each other or bridging gaps. Research reveals marketing activities must work in tandem with sales efforts; otherwise, unattainable revenue is left on the table. Essentially, for most markets, relationships matter to convert conversations into acquisitions, nurturing prospects and customers to form lasting relationships. To enable this efficient customer relationship management (CRM), the most powerful tool is having intelligence on customer triggers and behavior, which is made possible by marketing automation tools. New analysis from Frost & Sullivan's latest white paper, Marketing Automation: The Secret Sauce to Marketing-Driven Sales Growth and Empowerment, finds marketing costs quickly spiral out of control when left unmeasured and isolated, causing overhead costs to hemorrhage the bottom line.

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