Hertz Provides Fans Exclusive 'in-car' Access to Tennis Players as They Travel to Wimbledon

Hertz Provides Fans Exclusive 'in-car' Access
to Tennis Players as They Travel to Wimbledon
PR Newswire
LONDON, June 14, 2012
LONDON, June 14, 2012 /PRNewswire/
-"Driving The Championships with Hertz" video diaries launched as Hertz and The All
England Lawn Tennis Club celebrate 18 years together
The Hertz Corporation (NYSE:HTZ), the world's largest general use car rental brand and
the official transport provider for The Championships, Wimbledon, will be giving fans
unique access to the world's leading tennis stars through exclusive daily interviews during
the tournament. Every day one player or official will be interviewed as part of the new
"Driving The Championships" video series with Hertz and The All England Lawn Tennis
Club's Live @ Wimbledon initiative. The interviews will be filmed in the Hertz cars as the
players make their way to The Championships. The footage will be uploaded daily to
http://www.wimbledon.com, the new Live @ Wimbledon channel, and will be available via
links from http://www.hertz.co.uk as well as the Hertz Facebook and Twitter feeds.
Michel Taride, President, Hertz International, and Executive Vice President, Hertz
Corporation, said: "It has always been a great honor to support The Championships by
transporting players and officials to and from the world's greatest tennis event. For the first
time ever their journeys to The Championships will be recorded - providing fans with an
exclusive insight into players' thoughts, expectations and ambitions for the tournament - as
we celebrate 18 years as the official transport provider."
Footage of the journeys will be captured throughout The Championships (25 June -8 July
2012) until the winners are crowned. Tennis stars from both the ladies' and gentlemen's
draws will all be transported in Hertz vehicles while competing in the premier lawn tennis
tournament on the professional circuit. The "Driving The Championships" video diaries will
be filmed in a Ford Galaxy Zetec brought in by Hertz specifically for the purpose.
thHertz is the official transport supplier for Wimbledon for the 18 year in a row. Over the
two weeks of the world-renowned tournament, Hertz is providing rides to tennis stars,
coaches and officials in livery featuring the strap-line "Driving The Championships."
A fleet of 164 Ford vehicles, made up of the Galaxy and SMax, as well as two coaches
and luggage vans, will be used to transport more than 32,000 passengers. A partner of
Hertz for over 20 years, Ford has supplied vehicles for The Championships since Hertz
became the official transport provider in 1996. A team of 296 drivers and 40 supervisors
will be operating the Hertz fleet which in 2011 completed 17,000 journeys, carrying more
than 32,000 passengers and covering just under 250,000 miles. During the first four days
of The Championships, Hertz will carry out more than 1,000 journeys per day.
Hertz has been working with a number of its partners offer customers across the globe
chances to win tickets to Wimbledon and other travel prizes. These partners include:
Aegean Airlines, Aer Lingus, Etihad, Flying Blue (Air France/KLM), Lufthansa Miles &
More, SAS EuroBonus, Virgin Atlantic, AA and Saga, ADAC (Germany), ARC Show Your
Card, and Nectar.
About HertzHertz is the world's largest general use car rental company, operating from over 8,500
corporate locations in 150 countries worldwide. Hertz is in its 93rd year of delivering
quality car rental solutions to leisure and corporate customers. Product and service
innovations such as Hertz #1 Club Gold, Worldwide Online Check-in, specially designed
NeverLost® satellite navigation systems, and unique cars offered through the company's
Prestige, Family, Fun/Adrenaline and Green Collections, set Hertz apart from the
competition. For more information please go to http://www.hertz.com
About Live @ W i m b l e d o n
Live @ Wimbledon is an enhanced live radio, TV and video broadcast service bringing
Wimbledon's digital experience to life in a fresh, creative and vibrant way. Encompassing
both radio and TV, Live @ Wimbledon will blend live tennis with the off-court scenes of
every day day at The Championships, allowing fans a greater interaction and engagement
on Wimbledon.com. The TV service will initially be live in the UK and the Americas, and
available on Wimbledon.com and mobile applications.
Hertz Press Contacts
Caroline Trotman Dickenson
Ketchum Pleon
T: +44(0)20-7611-3686
E: caroline.trotman-dickenson@ketchumpleon.com
Luke Campbell
Ketchum Pleon
T: +44(0)207-611-3735
E: luke.campbell@ketchumpleon.com