Developing telecoms - Digital reading library comes to Ghana via Digital Virgo and MTN

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English

Documents

2024

Écrit par
VAUGHAN O'GRADY

Publié par
Le coin presse de YouScribe

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YouScribe est heureux de vous offrir cette publication

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English

Ebook

2024

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YouScribe est heureux de vous offrir cette publication

Publié par

Le coin presse de YouScribe

Publié le

02 avril 2024

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English

https://developingtelecoms.com/telecom-technology/consumer-ecosystems/16501-digital-reading-library-comes-to-ghana-via-digital-virgo-and-mtn.html - DU 02/04/2024

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Publié par

Le coin presse de YouScribe

Publié le

02 avril 2024

Nombre de lectures

Langue

English

YouScribe, described as the largest digital readinglibraryon the African continent with over one million subscribers, has announced the launch of its services in Ghana in partnership with mobile payment specialist Digital Virgo and operator MTN.

Ghana becomes the fourteenth country to welcome YouScribe, and, perhaps more importantly, the second English-speaking countryafter South Africa. With over a million books, audiobooks, press titles and educational digital documents in its catalogue, and more than a million subscribers, YouScribe is already the largest French-language digital library.

Future readers will be able to take out a dailysubscription for 0.75 Ghanan cedis (about US$0.06) giving them access to a digital catalogue comprising almost 200,000 English-language ebooks, numerous press titles, and thousands of audiobooks and comic books.

Digital Virgo, a specialist in mobile payment via telecom operator billingsolutions, will support thisgrowth through its digital technologies and acquisition strategies. It has partnerships with over 140 telecoms operators and over 300 merchants,

YouScribe is actively collaborating with leading Ghanaian publishers such as Adaex Edu, Subsaharan Publishers, and distributor African Books Collective, to enrich the catalogue with a selection of local content speciallyadapted to the Ghanaian public.

In the space ofjust fouryears, the number of readers subscribing to the YouScribe library has increased twenty-fold, exceeding 1.5 million readers worldwide. Over 95% of these readers are in Africa.

With a projected 6.1 million users by 2027, Ghana represents a fast-growing market for YouScribe, which says it aspires to play a key role in this evolution thanks to the distribution of content in local languages and its accessibility strategy.

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