Classement BrandZ Top 100

Telecom Providers

89,492

Technology

Regional Banks

Logistics

59,272

Telecom Providers

246,992

TOP 100 MOST
VALUABLE GLOBAL BRANDS 2015

Entertainment

38,225

38,461

Telecom Providers

-8%

35%

19%

43%

36%

-1

4

-4

9%

24%

-5

-2

-3%

20%

99%

3

2

3

4

4

4

5

28%

15%

16%

1

4

Rank
change

Tobacco

3

4

3

2

80,352

3

71,121

25

4

4

62,292

59,895

59,310

2

4

5

4

Brand
Contribution

4

173,652

8

9

7

93,987

86,009

91,962

83,841

81,162

40,041

76,572

66,375

6

4

2

10

12

13

14

15

16

17

18

20

22

24

51,798

38,808

38,093

40,188

42,962

23

11%

-1

Payments

Regional Banks

0

-3

5%

-5

Brand Value %
change 2015 vs 2014

9%

4

5

115,500

-3

6%

5%

-5

1

Brand

Category

Technology

Coca-Cola includes Lights, Diets and Zero

Technology

3

5

-13%

5

Retail

Technology

Brand Value
2015 $M

Retail

Technology

Conglomerate

21

19

1

-1

9%

67%

-4

-2

-5%

4%

3

5

11

NEW ENTRY

2

3

9

Fast Food

Source: Millward Brown (including data from BrandZ, Kantar Retail and Bloomberg)
Brand Contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest

4

2%

-2

2

-1

4

Payments

Technology

Technology

Telecom Providers

Soft Drinks

Payments

Technology

Cars

Apparel

Regional Banks

21,680

Regional Banks

49

50

44

48

20,599

China Construction Bank

41

Technology

0%

5%

6%

2

3

9%

6%

25%

-2%

14%

21%

-2%

-4

3%

-17%

2%

1

4%

-12%

-5%

18%

7%

TOP 100 MOST
VALUABLE GLOBAL BRANDS 2015

26,349

23,039

23,757

-2

6

Rank
change

3

4

5

2

4

4

29,717

4

3

4

Personal Care

Fast Food

Brand Value %
change 2015 vs 2014

Technology

-7

2%

-11%

Source: Millward Brown (including data from BrandZ, Kantar Retail and Bloomberg)
Brand Contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest

1%

-1

-5

-2

2

-16

0

43

-8

0

35,245

Brand
Contribution

2

33

34

31

32

30

35

Brand

26

27

Retail

Telecom Providers

37

40

39

38

Global Banks

Brand Value
2015 $M

3

4

4

1

1

2

4

3

5

22,036

20,189

21,602

3

22,561

4

2

22,065

27,705

28,913

27,445

23,376

4

21,786

4

3

33,834

29,313

26,657

24,029

Luxury

Baby Care

Regional Banks

21,215

36

Apparel

Starbucks

29

28

23,989

Category

20,412

20,638

Beer

47

46

45

Cars

Cars

Fast Food

Retail

Regional Banks

Telecom Providers

Technology

Oil & Gas

Regional Banks

0

-4

18%

0%

-4

2

9

10

2

-2

Budweiser includes Bud Light

4

11%

-1

42

3%

Technology

Source: Millward Brown (including data from BrandZ, Kantar Retail and Bloomberg)
Brand Contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest

66

67

68

69

64

61

65

57

53

60

59

54

TOP 100 MOST
VALUABLE GLOBAL BRANDS 2015

56

19,737

20,183

3

15,496

5

2

29%

19%

-10

-8%

17%

-7%

1

12%

44%

-12%

16%

3

5

15%

0%

-13%

58%

2%

Brand Value % change
2015 vs 2014

Rank
change

-1

19,566

5

5

16,438

17,365

17,267

3

3

16,060

3

4

2

2

4

17,384

17,953

17,702

4

3

17,977

14,171

4

NEW ENTRY

Insurance

Insurance

Logistics

Technology

Luxury

Global Banks

Technology

Telecom Providers

Personal Care

Regional Banks

Category

Personal Care

58

Logistics

Technology

Telecom Providers

72

75

73

71

70

74

Oil & Gas

Oil & Gas

2

-9%

21%

-12

-1%

-7

5

3

14,786

18,385

3

1

NEW ENTRY

3

15,335

15,959

1

18,943

15,022

18,938

Technology

Retail

Regional Banks

Regional Banks

Retail

Oil & Gas

Regional Banks

Brand

Brand
Contribution

51

52

Brand Value
2015 $M

Apparel

62

63

55

3

1

17,486

17,025

3

13,827

16,301

2

17%

7

5

14,027

0

11%

4

4%

9

-8

1%

-3

6

-14

30

19

-14

4

21%

-11%

-12

-1

Telecom Providers

Telecom Providers

11,044

11,075

Soft Drinks

Cars

11,214

Regional Banks

Global Banks

Cars

3

4

3

Brand Value % change
2015 vs 2014

Rank
change

-8

-5%

NEW ENTRY

4

12,938

12,649

4

NEW ENTRY

2

20%

0%

-17%

10

5

10%

-1%

5%

-2

22%

97

Telecom Providers

Oil & Gas

Soft Drinks

Regional Banks

Cars

Retail

Telecom Providers

Retail

87

89

88

95

96

Regional Banks

Payments

Source: Millward Brown (including data from BrandZ, Kantar Retail and Bloomberg)
Brand Contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest

84

83

85

2

2

3

4

NEW ENTRY

Pepsi includes Diets
Red Bull includes sugar-free and Cola

2

2

Regional Banks

-16

9

9%

-14%

-5

3

-2

NEW ENTRY

4

1

Fast Food

Technology

-3%

-11

79

80

12%

12%

-1

4

4

5

Global Banks

-3

-21

7

18%

3%

81

Retail

Technology

76

99

Brand

77

13,522

11,223

5

13,800

Brand
Contribution

1%

-7

0

1

6%

6%

-7

-1

4

11%

14%

9

Category

-2%

Brand Value
2015 $M

Global Banks

4

11,660

11,447

2

3

11,411

11,806

4

3

11,661

4

11,818

11,335

11,131

3

11,560

78

82

100

86

94

98

91

90

93

92

Telstra

Luxury

TOP 100 MOST
VALUABLE GLOBAL BRANDS 2015

13,332

12,200

13,134

12,420

13,106

12,701

12,181

11,375