BUSINESS-TO-CONSUMER E-COMMERCE STATISTICS
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BUSINESS-TO-CONSUMER E-COMMERCE STATISTICS
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ORGANISATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT Berlin, 13-14 March 2001 DIRECTORATE FOR SCIENCE, TECHNOLOGY AND INDUSTRY English Text Only COMMITTEE ON CONSUMER POLICY _____________________________________________________________________________________
CONSUMERS IN THE ONLINE MARKETPLACE OECD WORKSHOP ON THE GUIDELINES: ONE YEAR LATER Berlin, 13-14 March 2001
BUSINESS-TO-CONSUMER E-COMMERCE STATISTICS
This document is tabled by the Secretariat as an addendum to Mr. John Dryden’s presentation.
TABLE OF CONTENTS
BUSINESS-TO-CONSUMER E-COMMERCE STATISTICS .................................................................... 1 BUSINESS-TO-CONSUMER E-COMMERCE STATISTICS .................................................................... 3 Introduction.................................................................................................................................................3 Methodological issues................................................................................................................................. 3 OECD work.............................................................................................................................................4 Examples of estimates................................................................................................................................. 5 Total B2C e-commerce............................................................................................................................ 5 Sector / product distribution .................................................................................................................... 8 Geographical distribution ...................................................................................................................... 10 Access and pricing .................................................................................................................................... 12 Conclusions...............................................................................................................................................14 REFERENCES ............................................................................................................................................. 15 ANNEX 1: INDICATORS FOR MEASURING B2C E-COMMERCE...................................................... 17 Transactions .............................................................................................................................................. 17 Consumers.................................................................................................................................................17 Businesses ................................................................................................................................................. 18 Readiness indicators.................................................................................................................................. 18 ANNEX 2: ESTIMATING B2C E-COMMERCE - METHODOLOGICAL DIFFERENCES................... 19 ANNEX 3: AN EXAMPLE OF E-COMMERCE ESTIMATION: THE FORRESTER MODEL .............. 20
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